Mercy
The Mercy video is shot in black and white, this instantly makes the video come across as simple compared to other mainstream videos of this hip hop genre and even compared to other Kanye videos. The fact the video is not shot in colour is a big difference however there are other elements that make this video stand out, for example the video is shot in a panning shot, it starts of wide and slowly moves into other shots such as close up and mid shots, this is different from a lot of other videos as the shots are not edited into each other. The only time the camera lens moves drastically is at the end of the video which is to zoom into the artists, this makes the audience feel weird as the camera has been the same level the whole video it also looks weird as it cuts of some of the artists head, however throughout the video the camera does zoom in out and but it’s so slow it’s almost unnoticeable this makes the
zoom at the end stand out.
As well as the colour and shots used within the video the editing is also very simple. Used in the video were two shots crossing over each other to make it look as if they were two of the same artist, this puts more focus on the artists as the background is bland therefore it’s the only thing to focus on.
This video is a performance video, the artists are lip syncing and dancing in attempt to keep the audience engaged. Although the video is not as developed with performance as other Kanye videos such as Paris where the audience are made to feel like we are at his concert, the audience is still made to feel as if we are in the room watching what is happening. They have done this by not changing the camera shots, this makes the video more realistic for the audience because if a person was sitting in the room watching this happen they would follow the artist around however they would not be getting up close to the artist face (close up) or getting on the floor to look at their shoes (low shot) they would simply just watch the artist at eye level.
zoom at the end stand out.
As well as the colour and shots used within the video the editing is also very simple. Used in the video were two shots crossing over each other to make it look as if they were two of the same artist, this puts more focus on the artists as the background is bland therefore it’s the only thing to focus on.
The rule of thirds is also used as the artists in the video
tend to be more towards the right side of the screen. Between 1.24-1.29 they do
a really obvious edit where the shot slides of screen onto another shot in time
with the moments of Kanye's arms this therefore makes it look as if he is
throwing the camera and this represents him as strong, therefore represents his
masculinity. This type of edit is used a lot throughout the video, it is an
easy way to change the shot as well without the video looking to polished, also
when the camera pans it stays the same pace for the whole video however when
they use this edit it looks as if they are speeding up the panning process
although they are not, this brings more excitement to the video
This video is a performance video, the artists are lip syncing and dancing in attempt to keep the audience engaged. Although the video is not as developed with performance as other Kanye videos such as Paris where the audience are made to feel like we are at his concert, the audience is still made to feel as if we are in the room watching what is happening. They have done this by not changing the camera shots, this makes the video more realistic for the audience because if a person was sitting in the room watching this happen they would follow the artist around however they would not be getting up close to the artist face (close up) or getting on the floor to look at their shoes (low shot) they would simply just watch the artist at eye level.
This music video represents the artists as being very masculine, this is done my there being only one female in the video who’s face is not seen, this makes the men seem overpowering, it is also done by the rappers always looking into the camera, it makes the viewer feel threatened or maybe weak as although their being given this look, there’s nothing they can do about it.
Here is the music video:
Here is the music video:
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