Greatest Music Videos - Pop - Single Ladies

Greatest Pop Music Videos

Single Ladies by Beyoncé uses many different codes and conducts to produce the music video.

The video it's self is a concept based music video, its a concept music video in the fact that it has no storyline and the whole video is Beyoncé and two other women dancing, even though some of the dance actions do relate to the lyrics I wouldn't particularly say that it could be classed as a narrative based music video, it also shows Beyoncé lip syncing to the song.

The video uses many different camera angles to make Beyoncé and the other two women look powerful and strong and independent women. The fact that no men are shown in the music video it's self automatically makes the women look even more powerful and strong.

It shows the three women to be strong and powerful which can intimidate men but empower women, but it also makes women look at Beyoncé and the other two women and see what they can do to be more like them. 

 The artist, Beyonce, is aiming to appeal to the male gender with her dance moves and sexual performance. However, the song is perhaps aimed more at the female gender. She is selling herself to appeal to men due to her dancing and exposure of her body. No Intertextuality is used throughout this video.

 

With few cuts, minimal camera shots and no changes to costumes or hairstyles (unlike most of Beyonce‘s music videos); the intriguing aspect of this video is the dance routine itself. Keeping a lot of choreography from Fosse’s routine, parts where added and modified to create an urban mix that is modern yet vintage. The signature hand wave that connotes the lyrics, ‘put a ring on it’, has become famous and recognised globally. Also the styling, which was inspired by a Vogue photo shot, adds to the simple yet recognisable routine.