Hype Williams
A signature style used by Williams throughout the vast majority of
his videos ,shot mostly with cinematographer John Perez, was the Fisheye lens which distorted the camera view around the central focus. This was used by the tandem Williams/Perez in Gimme Some More by Busta Rhymes and The Rain by Missy Elliott,
however, it was dropped by 2003, when he experienced his lowest level
of production activity since the beginning of his career as a music
video director.Another signature style involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. Videos that use this style include So Sick by Ne-Yo, My Hood by Young Jeezy,Check on It by Beyoncé and many others. In addition to this, he frequently utilizes aerial and tracking shots which often move backwards or forwards, some techniques which can often be seen in Rock the Boat by Aaliyah, Not Myself Tonight by Christina Aguilera and Only U by Ashanti. It is a method often used by Hype which allows his videos to be dynamic, multi-dimensional and atmospheric as opposed to having static camera angles.
Examples of split screen style
So Sick - Ne-Yo:
My Hood - Young Jeezy:
Check On It - Beyonce:
Since 2003, Williams has adopted a signature style combining a center camera focus on the artist or actor's body from the torso upward and a solid color background with a soft different-color light being shown in the center of the background, so as to give a sense of illumination of the background by the foreground subject. This has been displayed in Gold Digger by Kanye West, Digital Girl (Remix) by Jamie Foxx and Beyoncé's Video Phone.
Gold Digger - Kanye West
Digital Girl Remix - Jamie Fox
Video Phone - Beyonce
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