Visual And Links
Goodwin says that the lyrics will make constant reference to visuals in the music video and visuals will reenforce what the lyrics say.
An example of this would be the song Good Life. In this music video the visual presentation matches the lyrics in the song for example when the line "Have you ever popped champagne on a plane" A bottle of champagne is seen to be opened or "popped"
Or when the line "Now throw your hands up in the sky" is said the mideo shows the artist, Kanye West, putting his hands in the air along with a CGI background of giant colourful hands doing the same behind him.
These examples support Goodwins theory of music videos matching the lyrics and visuals together to clearly send a message of what the song is about and to give the audience a feel of what kind of song this is e.g colourful cartoon visuals imply that it is a very joyful happy song.
An example of this would be the song Good Life. In this music video the visual presentation matches the lyrics in the song for example when the line "Have you ever popped champagne on a plane" A bottle of champagne is seen to be opened or "popped"
Or when the line "Now throw your hands up in the sky" is said the mideo shows the artist, Kanye West, putting his hands in the air along with a CGI background of giant colourful hands doing the same behind him.
These examples support Goodwins theory of music videos matching the lyrics and visuals together to clearly send a message of what the song is about and to give the audience a feel of what kind of song this is e.g colourful cartoon visuals imply that it is a very joyful happy song.
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