Pop Music
The characteristics of a pop music video are that it is generally performance based. This is because a lot of choreographed dances take place and also narrative storyline that follow the lyrics.
In a pop music video the artist or band tends to lip-snync the song and the overall beat tends to be upbeat and fast paced.
The artist themselves are clothed in stylish, fashionable and mainstream outfits. Normally the artist is seen to be having fun and being happy. The video and song is based around love and romance. On the video set there will be big bold bright colours which are associated with a positive vibe. A lot of pop music videos tend to follow the trends of the current main stream audience and feature those trends in the video e.g twerking.
another convention is showing young people dancing or clubbing together as it has to appeal to the target audience who are around the same age. Teens are the main target as most of the imagery in the music video is aimed at them such as sex or partying as that is what stereotypical teens enjoy. This is why some artists dress quite provocatively and sexual such as nicki minaj and lady gaga, by dressing like this it draws the attention of the audience.
A lot of female pop artists use make up to show their feelings in the video and to set an overall vibe, this gives the message across to the audience and plays an important role in the music video.
The artist themselves are clothed in stylish, fashionable and mainstream outfits. Normally the artist is seen to be having fun and being happy. The video and song is based around love and romance. On the video set there will be big bold bright colours which are associated with a positive vibe. A lot of pop music videos tend to follow the trends of the current main stream audience and feature those trends in the video e.g twerking.
another convention is showing young people dancing or clubbing together as it has to appeal to the target audience who are around the same age. Teens are the main target as most of the imagery in the music video is aimed at them such as sex or partying as that is what stereotypical teens enjoy. This is why some artists dress quite provocatively and sexual such as nicki minaj and lady gaga, by dressing like this it draws the attention of the audience.
A lot of female pop artists use make up to show their feelings in the video and to set an overall vibe, this gives the message across to the audience and plays an important role in the music video.
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