Rock Music
In Rock music videos the overall tone of the video is dark
and quite low key, to give the video an edge and signify genre. The music
videos are often very performance based and there is rarely dance routines or a
strong narrative. A typical convention of rock music videos is seeing jumping
around with guitars, live performances with lots of enthusiasm and energy.
Iconography for rock music videos include the band members having piercings,
tattoos and wearing dark clothes, which often matches the darker deep meaning
of their song lyrics.
The editing of Rock videos are usually fairly fast-paced and
adrenaline-fuelled, maintaining audience interest through use of a large
variety of shots and effects to maintain an atmosphere and keep up with the
sound of the music. Also, there is usually a lot of straight-cutting between
shots to do with the story and performance shots that highlight the band's
talent and provide small breaks from the story so the audience get to see the
band they love and get to feel what it would be like to see them perform.
The setting of rock videos is usually fairly dark because it
keeps the audience focused on what is going on and relates to the usual fast-pacing
and loud music provided by the artist. They are also usually based around
fairly normal settings like clubs or even the street.In terms of clothing most
bands have their own image but generally many rock bands have studded outfits
with things such as waistcoats having studs on them. They are also
stereotypically where vests and sweatbands but they are usually black which
shows the dark genre of the music.
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