Types Of Music Videos
For my coursework I will be researching music videos to help me make my own music video , showing some that have influenced me on my approach to making my music video and what are considered to be the best music videos from my point of view and others.
A music video is a video taped performance synchronised with a song that usually features dancing and visual images that interpret the lyrics.
The types of music videos
Illustrative
this type of music video tends to tell a story and and is mainly about love and romance. Mainly used in Pop and R&B songs follows the lyrics throughout the video. e.g
Keri Hilson - Knock You Down feat. Kanye West and Ne-Yo
In this song it shows how Kanye West and Keri Hilson were in a relationship and shows the flashbacks from the relationship. Then it comes back to the present time with Keri now being in a relationship with Ne-Yo going to a party at Kanye's apartment. Kanye then proceeds to confront Hilson and is then joined by Ne-yo showing how she is torn between two men with her in the middle.
Amplification
The video will have direct link to the song and will feature the directors creative input and vision of how they view the song. The video will have some sort of relation to the lyrics however will be more creative rather than hanging of every lyric. e.g Power - Kanye West
In this video it shows relation to the lyrics and the song title "Power" however does not appear to be a typical music video. This video has creative input from both the director, Mark Brambillo and Kanye West himself. The reason why its not viewed as a typical music video is because there is no actual film or scenes taking place. The video is just an illustrated computerised picture using zoom close ups, extreme close ups and long shots, however still emphasises the message of the song
Conceptual
Conceptual music videos can have nothing to do with the lyrics of the song and are commonly more abstract. e.g Unconditionally - Katy Perry
In this video it shows no story to match the lyrics. This is purely an abstract video for katy perry's song as it features just visuals to match the song.
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