Goodwin's Theory - Genre Characteristics - Jazz

Jazz Music

Jazz music videos often consist of bright lights and big bands performing on huge stages. Sophisticated mis en scene, men in suits and women in black dresses with classy hairstyles and bright make-up. The use of old fashioned microphones brings a vintage element to the jazz theme, the videos portray elegance and  sophistication. 

The reasons why Bright Lights are used in jazz music videos are because by using them they make the video stand out and creates a happy mood for both the artist and the audience which helps the video become more watchable and likeable creating more popularity for the video, artist and song.

The performance space is usually quite large and is in many different locations throughout the video. this is to emphasise the energy with in the video. An example of a jazz video using large different locations is Big When I Was Little - Eliza Doolittle 

In other Jazz music videos the costumes the artist wears are very sophisticated unlike the one above. Men are usually seen wearing suits and women are usually seen wearing dresses. This is because it gives of an older, classic and smarter look to match the jazz sound and reputation.

The location of the music videos are also very quite or dull. this si because when the song starts to play the artist and the music will eventually be seen to light up the place with their happy vibe and the mood will lighten. An Example of this would be Michael Bublé - Haven't Met You Yet

In this video it starts off in a fairly dull and empty super market and then turns into a lively party scene with with confetti and loads of people dancing. what this video is trying to represent is the happiness that both jazz and the artist, Michael Buble, Can bring to the audience.