Editing
Editing plays a vital role in the making of a music video. editing includes things like fast cuts, visual effects such as split screen or mirror effect, jump cuts and montage editing.
when the creators of the music video are editing, they take the beat or rythmn of the track into account. the beat organised the way the editing is done. If it happens to be a fast paced track then the editing will feature fast jump cuts quite often throughout the music video and may even feature a lot of visual effect to go along with the beat and to also emphasize the loud fast paced song and exaggerate what the song is all about.
When it comes to a slow paced song the editing does not play as large of a role than in a fast paced song. Because slow paced songs are mostly illustrated videos, where there is a story and it follows the lyrics, the editing s main job is to cut between the relevant figures of the story like cutting from close up to mid shot of two people having an argument such as in Eminem's song Love The Way You Lie. However there are some exceptions to editing and slow paced song's such as in Kanye West's and Kid Cudi's song Welcome To Heartbreak. The amount of visual editing effects in this video is a huge amount. The video contains visual effects like:
- explosions
- pixels
- distortion
- colouring
- close ups
- mirrors
- background changes
An example of a fast paced music video that contains editing that matches the pace and includes visual effects that go along with the song would be:
International Love - Pitbull Ft. Chris Brown
An example of a slow paced song that contains editing to follow the story is:
Love The Way You Lie - Eminem Ft. Rihanna
Here is also the video of Kanye West and Kid Cudi's video that uses the contrasted fast paced loud editing for a slow paced song:
Welcome To Heartbreak - Kanye West Ft. Kid Cudi
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